When a designer updates a PDF, Ravelry allows messages (either by the paypal e-mail used to purchase the pattern OR by Rav message) to be sent to all the people who bought that pattern in order to let them know about the update. So, I did this, but I included something else... a coupon code!
I gave all my previous Tulip-purchasers a code to get any other pattern in my store for one dollar. I did this because I was curious about two things:
1) Do people even read these update messages?
2) If people were given the chance to get a pattern (or patterns) for a very small fee, which one(s) would they choose?
Here are the answers I found:
1) Yes! The message was sent to 293 people. Eight of those people used the coupon code (some more than once). That works out to about a 2.7% purchase rate of those e-mailed, which is actually pretty good! And that may not be entirely accurate because you never know--some people I messaged might not be on Ravelry anymore, or maybe they're not into knitting anymore, or they don't remember buying Tulip and just dismissed the message, or they just didn't have the dollar to spend.
2) Ok, here's the breakdown:
Honeypot - 3
Pretty in Pleats - 3
Wavelength - 3
Gradient - 2
Patches - 1
Basketwoven - 1
We have a three-way tie between The Honeypot Bag, the Pretty in Pleats bag, and Wavelength. Interesting to note - two of these are bags. All of these people originally bought a bag pattern. Hmm.
Anyway, that's my recap of the Tulip re-design. Since it didn't take but a couple days to re-design Tulip, I'll probably do a few of those each week as a part of my routine until all of my PDFs are up to par.
Ok, now for this coming week's goal:
My Goal: Week 2
You know that crochet pattern I mentioned in my last post? Well, I came up with the idea to offer the physical headbands for sale in my Etsy shop. I've had my Etsy waiting in the wings for a while, but I really want to start using it. So, this week, I want to get my Etsy back up and running. This includes:
1) Re-designing my header
2) Typing up a new shop description
3) Photographing products
4) Typing a product description
5) Posting the product
I'll do one of these things each day, and by next week, there will be lovely headbands ready for purchase. I've decided to post the tutorial after I've created my shop so I can use the traffic generated by posting my tutorial/pattern to Ravelry to boost my Etsy shop.
My apologies for the delay of that pattern; it'll be worth the wait, I promise!
Grace
